In the past six months there have been some pretty big changes that should have you focusing on web strategies outside of your own website.
Your scheduling department is in a position to help you grow your medical practice by engaging with prospective patients and selling them on your doctors and services.
Before video development or event planning, there are a few fundamental marketing initiatives a medical practice should have before we dive into bigger campaigns.
Most medical practices have limited marketing dollars that they can spend to acquire new patients, so deciding between SEM and SEO sometimes is a difficult decision they have to make.
Whether you have a dedicated call center or a single person responsible for scheduling new patients, there are important details to consider when it comes to the best way to handle incoming calls.
One of the most common questions I have been asked by my medical/healthcare clients is, “Where should I spend my marketing dollars?”
As a marketer I know that it is never just one thing that creates the result. In a way you have to create a “perfect storm” for something like this to happen.
There is significant value in SEO and the return on investment can be quite high and long lasting. Don’t overlook it.
A good marketing team will be able to anticipate your needs, offer advice on how to grow your business, and set your practice up to attract and retain new patients.
“What should I write about?” When you answer this question strategically, it can have a much bigger impact on your website’s performance.