SEO Beyond Your Medical Practice’s Website
In the past six months there have been some pretty big changes that should have you focusing on web strategies outside of your own website.
March 2014
The Role Of Your Scheduling Department In The Growth Of Your Medical Practice
Your scheduling department is in a position to help you grow your medical practice by engaging with prospective patients and selling them on your doctors and services.
How to Market My Medical Practice
Before video development or event planning, there are a few fundamental marketing initiatives a medical practice should have before we dive into bigger campaigns.
SEO vs. SEM – Getting the Greatest ROI in Medical Marketing
Most medical practices have limited marketing dollars that they can spend to acquire new patients, so deciding between SEM and SEO sometimes is a difficult decision they have to make.
5 Tips On Setting Up A Successful Medical Practice Scheduling Department
Whether you have a dedicated call center or a single person responsible for scheduling new patients, there are important details to consider when it comes to the best way to handle incoming calls.
Where Should I Spend My Marketing Dollars in the Medical Industry?
One of the most common questions I have been asked by my medical/healthcare clients is, “Where should I spend my marketing dollars?”
Digital Marketing for Medical Practices at Its Best
As a marketer I know that it is never just one thing that creates the result. In a way you have to create a “perfect storm” for something like this to happen.
Making the Case for SEO
There is significant value in SEO and the return on investment can be quite high and long lasting. Don’t overlook it.
Are You Making the Most of Your External Marketing Team?
A good marketing team will be able to anticipate your needs, offer advice on how to grow your business, and set your practice up to attract and retain new patients.
Blogging for SEO Value – Choosing a Blog Topic
“What should I write about?” When you answer this question strategically, it can have a much bigger impact on your website’s performance.
How Does Google Search Work?
Google Search consists of an almost totally blank page that features the Google logo, an input field (the search bar), and two buttons, “Google Search” and “I’m feeling lucky.”
Catch Basin Analysis – Increasing the Success Rate of Your Strategic Growth Initiative
Using the catch basin analysis to make strategic decisions about where to invest in the geographic expansion of your healthcare business and where to best…
The Secret to Writing Content That Will Result in New Patients
If you are having trouble communicating a new service or product, we have a go-to method that typically results in new patients.
Attracting New Patients: Lessons On Nailing Your First Impression
Like it or not, you will be judged on how you’re your website and Facebook page look and on what others are saying about you on review sites.
Explaining SEO
If you are new to SEO, chances are you are probably more than a little skeptical about it. Hopefully, I can make a believer out of you.