Are you starting a social media page for your business? Or maybe, you are looking to improve your social media presence?
If these sound like your goals, let’s break it down.
1. Decide Your SMART Goals
SMART stands for specific, measurable, attainable, relevant and time-based. Examples of these goals include: looking to increase follower count or improve your interactions. After deciding the specifics, it’s important to decide the quantifiable aspects of your goal.
Goal: Increase followers by 10% within the next three months.
Long-term Goal: Build meaningful relationships with followers.
2. Create Useful Content
It’s easy to create content that follows trends and to upload just to ensure you meet your quota for the month. However, this does not mean that this content is leaving a lasting impression on your audience.
Think about your favorite accounts on social media. Why do you like to follow them? Create that for your audience.
3. Create A Niche
Imagine if a doctor’s office social media account starts posting about pop culture news. Now that just doesn’t fit, does it?
You want your social media content to reflect what you or your practice specialize in. In addition, it should reflect the services or products you’re offering.. Once you find your niche, it will directly correlate to your followers.
4. Interact With Your Audience
Turn those social media notifications on! When you get a comment on your social media, interact as soon as possible. If you want to take a more aggressive approach, you can even message followers when they follow your account and strike up a conversation. The important thing to remember is the connection and/or conversation should be authentic.
5. Create Engaging Content
The worst thing you could do for your content is to have great substance and display it in the dullest way possible. Captivating your audience is crucial. You have done the hard part of creating a connection with your audience, don’t lose them with tiresome graphics.
Still don’t know where to start? We can point you in the right direction. At Points Group, we can create a digital marketing strategy for your brand with our 20 years of experience. In need of other digital marketing services? Check out our services page!
