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tiktok has officially dethroned youtube in monthly watch time

TikTok Has Officially Dethroned YouTube In Monthly Watchtime

According to a recent report from app analytics firm, App Annie, TikTok users have surpassed YouTube users in monthly watchtime in the US. TikTok first took over YouTube last year in August, however, starting this year in June of 2021, TikTok users are reported to be watching over 24 hours of content per month, compared …

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does email marketing work for get z

Does Email Marketing Work for Gen Z?

You may have heard the latest outcry from marketers saying that email is slowly dying in the hands of Gen Z, with some proclaiming that it’s already dead. While these claims can be alarmist and over-exaggerated, it’s true that Gen Z is changing the game when it comes to email marketing. But with research showing …

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top 4 reasons page speed matters

Top 4 Reasons Page Speed Matters

What is Page Speed? Page speed is the measurement of how fast the content on your web page loads. This is calculated by three major measurements: Loading: Largest Content Paint (LCP)How long it takes for the largest piece of content to load on the pageInteractivity: First Input Display (FID)How long it takes for the first …

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reduce, reuse, recycle: the value of repurposing your content

Reduce, Reuse, Recycle: The Value Of Repurposing Your Content

There is nothing quite like taking something old and making it new again. How many times as a child did you take something like an empty paper towel roll and turn it into a telescope? Or, transform an old jar into a decorative planter for your mom? Ah, memories. While this blog isn’t about the …

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why is email marketing necessary

How to Grow Your B2B Email List Online

Email is always the marketing channel in question. Is it effective, or do consumers ignore the e-blasts they receive from even their favorite brands? Well, numbers speak louder than words and these stats should not be ignored.  Email marketing results in ROI of 4200% ($42 for every $1 spent)Email is 40% better at converting than …

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ways you shouold be using linkedin for b2b marketing

Ways You Should be Using LinkedIn for B2B Marketing

The LinkedIn platform provides businesses with the opportunity to drive traffic to your website, find quality leads and grow your network. Companies can also market job opportunities and engage with candidates. All of these can be done through paid ads and organic posting, as well as other unique marketing campaigns available only on LinkedIn.  LinkedIn …

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What Is the Most Important Aspect of SEO?

What Is the Most Important Aspect of SEO?

A full SEO campaign requires many different aspects to be successful, so it is hard to say that one thing is more important than another, but I will tell you what the most important aspect of SEO is.
you do need a call center

Yes, You Do Need A Call Center

Maybe your practice is growing and you’ve realized that the incessant phone ringing is too much for your current staff. Or, maybe you’re on the cusp of adding a new location and want to do it the right way. Well, what are you waiting for? Call centers offer big benefits to growing practices, including improved …

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5 Questions Doctors Need To Ask Their Marketing Agency

5 Questions Doctors Need To Ask Their Marketing Agency

I was recently reading an article about what questions you should ask your doctor and it hit me: these are the same questions a doctor should ask their marketing agency!

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This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


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Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


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Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014