Writing thank you notes isn’t just about good manners and social obligations. The practice of writing thank you notes is incredibly powerful and positively impacts both your personal and professional life, as well as the life of your recipient. Such a Simple Gesture, Such a Huge Reward I once attended a continuing education seminar where …
Using holidays in social media posts as a way to promote your business seems like a gimme. December is a bonanza of holiday opportunities where you can target just about every audience and demographic in a non-stop holiday haze. But, should you? Although using holidays in social media may seem like a no brainer, you …
How to Properly Address Holidays in Social Media and Marketing Content Read More »
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You are human; therefore, you have biases. What is Bias? This week’s blog post on using conscious content also addressed the role bias plays. Bias is such a large part of conscious content, that it deserves its own exploration. Just in case you didn’t read the blog (I shudder to think!), bias is when a …
Would You Recognize Bias if It Were a Snake and Bit You? Read More »
Last week we discussed the importance of knowing your audience’s health literacy. Using plain language is the next step in writing to your target audience.
Do you know the health literacy level of your audience—your patients? Are you providing them with appropriate resources for their health literacy level so they are able to make well-informed decisions?
