Reputation management, specifically online reputation management, is how you control what people see regarding yourself or your company online.  You are managing the image of your brand.

Any practice trying to broaden their audience will face this dilemma: should we create a mobile site, or would our needs be better met with a mobile app?

CRM stands for “Customer Relationship Management.” With CRM, you can store customer and prospect contact information, accounts, leads and sales opportunities in one central location.

The year 2013 marked interesting trends with massive shifts that affected healthcare brands. Mobile marketing was given much deserved attention, trust was seated firmly at the top the brand ladder, and Baby Boomers were recognized as an audience worth targeting.

If you want people to find your website, you need to be serious about SEO, and that means getting serious about content creation.

Getting into search engine optimization (SEO) can be difficult. I have compiled a short list of all the sites that you really should know if you are going to learn SEO.

If your healthcare practice doesn’t grow, it shrinks, because costs continuously go up and, in the case of healthcare, reimbursements will continuously go down.

While you do want people that specialize in SEO to be a part of your marketing efforts, we actually believe that having someone who only specializes in SEO could actually be detrimental to your SEO efforts.

Points Group, a full service medical marketing agency headquartered in Morristown, NJ, has announced the opening of a new office in Abu Dhabi in the United Arab Emirates (U.A.E.).

Look at SEO and SEM as an extension of your sales and conversion process and implement processes that ensure the continuous measurement and improvement of the new patient, referral base and overall sales process.