Gloria Averbuch has been an author and broadcaster for over four decades. She is an award-winning author of 13 books on sports, health and fitness. I sat down with Gloria to get the inside scoop on the art of interviewing.
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This is the first of a three-part series on Reputation Management. As such, this section serves as a “101 course”,…
Over the years, Points has helped many companies grow. One of the common mistakes and major obstacles that we see…
In the simplest of terms, email marketing is marketing directly to a large group of people via email. As such,…
Once you have decided to embark on training for your customer service staff, it is important that you chose a…
In 2015 and beyond, simply having a healthcare website isn’t enough to grow your practice. Today, there is an abundance…
Are you interested in learning how infographics can improve awareness for your practice? Click to learn all about their power through our Points Group exclusive infographic.
Years ago, word of mouth traveled around town. If someone had a bad experience (for example, with a physician), that…
Top Medical Marketing Do’s and Dont’s. Digital marketing, print advertising, and how to build your practice’s brand awareness.
Patients have many options when it comes to choosing healthcare providers. Beyond physician expertise, practices must now compete in every…