Increasing patient volume is essential to growing your healthcare practice and competing with the nationwide rise in corporate urgent care centers and walk-in clinics. If you’re not already including Facebook Ads in your digital marketing strategy, it’s time to start—especially given how Facebook has 2.93 billion monthly active users.
Here are five reasons to utilize Facebook Ads, along with ways to enhance your ad strategy and increase patient acquisition.
5 Reasons to Utilize Facebook Ads
Facebook continues to be the most commonly utilized social platform in the world and is the third most visited website, following Google and YouTube.
Other Facebook Ads statistics worth mentioning are that its ads have an average click-through rate (CTR) of 0.90%, its average conversion rate is 9.21% across industries, and its conversion rate is significantly higher across the education, fitness, and healthcare sectors. Additionally, Facebook Ads generate a higher return on investment (ROI) than all other social media platforms.
Additional benefits and reasons to use Facebook Ads include reaching new patients that don’t know about your healthcare practice, re-engaging existing patients who haven’t been opening your emails, generating buzz for an upcoming product or service launch, moving patients through your sales funnel, and adding higher quality leads to your list.
Strategies For Increasing Patient Volume With Facebook Ads
With Facebook Ads, you can target patients who are already familiar with your healthcare practice or target patients who have never before visited or heard about your healthcare practice.
The strategies outlined below can be included in your Facebook Ads guide to increase patient volume and reach.
Target Existing Patients With $5 to $10 Per Week
This strategy helps establish your healthcare practice as a leading go-to industry authority and keeps it at the forefront of your existing patients’ minds.
To start targeting existing patients using $5 to $10 per week, go to “Audience” in the Ad Sets tab and create an audience that targets either your fans or your existing list. Then, add the demographics of your ideal patients.
Target New Patients With at Least $5 Per Week
This gets the name of your healthcare practice in front of new people every week and should be included as part of your ongoing digital marketing strategy.
To target new patients, you should first set aside $50 to $100 during the month prior to the launch of a new service or product. Next, go to “Audience” in the Ad Sets tab, then use your standard demographics and choose only one interest.
Hire a Social Media Marketing Firm
Many digital marketing firms have training and certification in social media marketing and can help you set up lucrative Facebook Ads campaigns. A firm that specializes in social media can develop Facebook Ads that promote your content and increase patient acquisition rates for your healthcare practice.
Contact Points Group today if you need help utilizing Facebook ads for your business or healthcare practice. Sign up for our email newsletter to receive the latest tips and updates about how to improve and maximize your digital marketing strategy. Our services include website development, email marketing, SEO and content solutions, and many more.
