November 2019

bert algorithm update

Google Announces BERT, Biggest Update Since 2015

In late October, Google announced it is implementing one of the biggest changes to its search system since RankBrain debuted in 2015. It’s a machine learning model—think artificial intelligence—that helps the search engine understand words and their relationships. Called Bidirectional Encoder Representations for Transformers (BERT for short, mercifully), it’s going to help Google understand the …

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