The year 2013 marked interesting trends with massive shifts that affected healthcare brands. Mobile marketing was given much deserved attention, trust was seated firmly at the top the brand ladder, and Baby Boomers were recognized as an audience worth targeting.
If you want people to find your website, you need to be serious about SEO, and that means getting serious about content creation.
Getting into search engine optimization (SEO) can be difficult. I have compiled a short list of all the sites that you really should know if you are going to learn SEO.
If your healthcare practice doesn’t grow, it shrinks, because costs continuously go up and, in the case of healthcare, reimbursements will continuously go down.
While you do want people that specialize in SEO to be a part of your marketing efforts, we actually believe that having someone who only specializes in SEO could actually be detrimental to your SEO efforts.
Points Group, a full service medical marketing agency headquartered in Morristown, NJ, has announced the opening of a new office in Abu Dhabi in the United Arab Emirates (U.A.E.).
When a company’s culture is collaborative in nature, success is shared and ideas flow from the bottom up as much as from the top down. Employees are empowered, engaged and become the engines of their own success.
Look at SEO and SEM as an extension of your sales and conversion process and implement processes that ensure the continuous measurement and improvement of the new patient, referral base and overall sales process.
Having a great topic and speaker is unfortunately not always the golden ticket to creating a successful event. Here are 9 things to consider that will take your event from intimate to influential.
We’re predicting that 2014 is going to bring major changes in Google search this year. The main target – mobile search.