Bed Bath & Beyond (BBB) approached Points to help them develop strategies to develop and grow the relationship with one of their key target groups, college students.

Long tail keywords are longer, more specific keyword phrases that are easier to rank for, but typically won’t bring as much search traffic.

The success of your marketing campaign hinges on communicating the goals and objectives of the campaign to your staff and training them on how to…

Is blogging just a waste of time? We go through the various benefits so that next time you get writer’s block, you remember why you are blogging.

In more than a few of these meetings, the client expressed real concern about the importance of their website and why they should consider social media…

Marketing on Facebook isn’t rocket science, but sometimes it can be tough to get started and know what to do. Many businesses find it helpful to partner…

A small, exclusive medical practice of world renowned surgeons wanted to spread the word about their innovative procedures, ultimately in order to develop a greater patient base.

One of the most effective things you can do for your SEO campaign is to do extensive keyword research before you start. An extra few hours spent doing keyword research…

Congratulations! You have now decided to start your blogging adventure for your medical practice. You are now ready to get started planning your content strategy.

Print and web fonts for a specific typeface may look very similar but have some subtle differences that make a huge impact on a viewer’s readability.