Most healthcare practices have either had the conversation, are considering it or are currently undergoing it. I’m referring to a…

Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around…

With all the buzzwords, lingo, tools and metrics out there, making sense of the digital landscape can be challenging and…

Research shows that mobile device usage is increasing dramatically, and as a result, desktop websites could be less important than you think.

Google AdWords has traditionally dominated the online advertising space. However, recent reports have shown significant growth in social media advertising…

Thomas Hofstetter, Founder & Managing Partner of Points Group, completed the 8th Annual KEYS100 Ultramarathon Race on Saturday/Sunday, May 16-17, 2015.

Points Group has unique expertise in medical marketing, reflected in providing a valuable forum for doctors who take to the airwaves in a weekly program.

Twitter will now give Google real-time access. This means that search results could potentially include tweets posted only minutes earlier.

The Asbury Park Press featured an article with consumer tips on how to find the best doctor. Points Group is uniquely equipped to give the “insider look” on…

With the increasing push on semantic keywords, your content should be less keyword focused and more concept focused. Using specific terms isn’t as…