Local Digital Marketing for Healthcare
Local digital marketing is the practice of creating a presence online that is associated to a specific location. Whether you have one location or 40 locations…
July 2013
Social Media – Changing the Face of SEO
Two major studies were recently released showing correlations between website positions in Google search results and various ranking factors. In both studies…
Strategy and ACTivate workshop Case Study
A large New Jersey private orthopaedic practice contacted Points Group to create a Growth Strategy. Early in the process, however, it became clear that…
Baby Boomers Count: Why it is Essential to ‘Focus Market’ to the Older Generation
Believe it or not, the average baby boomer spends more time online than a teenager (15 hours per week versus 13 hours). One Points Group medical group client…
Most Small and Mid-sized Companies Don’t Know Why They Use Social Media
Most decision makers simply don’t understand social media. More often then not, these executives may not even be using social media personally, yet they direct the social media…
Women’s Soccer Insider
Points manages and owns Women Soccer Insider, which is primarily a social media asset serving fans of womens’ soccer worldwide. Over the past 7 years, we have built…