Everyone has their own unique issues but I have found 10 common mistakes or issues that seem to plague most healthcare practices.
This is the third blog in a series on the need for healthcare practices to understand the Catch Basin Analysis. In this blog, I will explain how and why it is important to incorporate this into any and all merger and acquisition processes.
Reputation management, specifically online reputation management, is how you control what people see regarding yourself or your company online. You are managing the image of your brand.
Any practice trying to broaden their audience will face this dilemma: should we create a mobile site, or would our needs be better met with a mobile app?
CRM stands for “Customer Relationship Management.” With CRM, you can store customer and prospect contact information, accounts, leads and sales opportunities in one central location.
What is happening with video online is not just another trend that you read about, think that it is interesting and move on with your day-to-day live in healthcare marketing.
The year 2013 marked interesting trends with massive shifts that affected healthcare brands. Mobile marketing was given much deserved attention, trust was seated firmly at the top the brand ladder, and Baby Boomers were recognized as an audience worth targeting.
If you want people to find your website, you need to be serious about SEO, and that means getting serious about content creation.
Getting into search engine optimization (SEO) can be difficult. I have compiled a short list of all the sites that you really should know if you are going to learn SEO.
If your healthcare practice doesn’t grow, it shrinks, because costs continuously go up and, in the case of healthcare, reimbursements will continuously go down.