A full SEO campaign requires many different aspects to be successful, so it is hard to say that one thing is more important than another, but I will tell you what the most important aspect of SEO is.
Maybe your practice is growing and you’ve realized that the incessant phone ringing is too much for your current staff….
I was recently reading an article about what questions you should ask your doctor and it hit me: these are the same questions a doctor should ask their marketing agency!