Buyer personas, as the name implies, are fictional, generalized personalities that reflect your ideal customer.
Marketing Strategy
Using the catch basin analysis to make strategic decisions about where to invest in the geographic expansion of your healthcare business and where to best…
This is the third blog in a series on the need for healthcare practices to understand the Catch Basin Analysis. In this blog, I will explain how and why it is important to incorporate this into any and all merger and acquisition processes.
For the geographic growth and expansion of a practice you must to understand where your opportunities and risk areas are.
Your practice has a catch basin (geographic location where your patients live and work) and target groups that you must define in order to get the most…
Events can make a great impact on your practice as long as they are done right. They should be well thought-out, something you are passionate about, marketed properly and have a clear objective in mind.
It is very common for practices to overlook the retention of patients but by looking at four components of retaining patients your practice will see a great impact.
Many companies in healthcare do what I call “Feel good marketing.” They invest in marketing activities that seem to be the right ones, but their decisions for these activities are mostly based on assumptions that are not proven or based on facts.