My goal with this blog is to take you from knowing nothing about programmatic to having a good general understanding of it, as well as some of the terminology that goes along with it. So, let’s start with the most obvious question. What is programmatic?
In a world with so many voices competing for the same infinitesimal amount of attention, how do you get your content noticed?
Before you start your next digital campaign, no matter what, where, or how you are advertising, start by building a customized landing page.
Creating quality content is imperative, but if no one engages with your content, like the fallen tree in the forest, does it make a sound? You want “loud” content. Inviting content that initiates response.