There is no denying the correlation between popularity on social media and ranking on search engine results pages (SERPs). But, does this correlation mean…

Everyone who has a web form (e.g. Contact Us, Comment, Request an Appointment, etc.) on their website has to deal with the spam submissions problem.

If your images are of poor quality, they lower the tone of your entire online brand presence. Given the importance of effective visual communication, why are images often treated as an afterthought?

Points Group was hired by a large medical practice to create more traffic and generate new patients via the Internet. At the time, the practice’s average unique visitors to its website were fewer than 15 per day.

As much as our clients need our social media expertise, we need them to understand their business and their expectations. It’s a two-way street and failing to recognize that will create a stagnant and unsuccessful social presence.

Most web sites rely on one of two methods for allowing users to exercise their right to object to a specified use of personally identifiable information known as “opt-in” and “opt-out.”

As social media rises in prominence, more and more companies try to jump on board with social media advertising, but, unfortunately, many companies fail miserably.

The advantage that your small business has over big business is your local relationships. And with local search as powerful as it is, you need to seize the opportunity.

Bed Bath & Beyond (BBB) approached Points to help them develop strategies to develop and grow the relationship with one of their key target groups, college students.