April 2016

healthcare marketing doesn't stop at your door

Healthcare Marketing Doesn’t Stop At Your Door – Health Space Design

In a recent article on Health Space Design, Dan Greenfield, Partner and Co-Founder of Health Space Design, discussed the importance of interior design as a part of your overall healthcare marketing mix. Positioning your practice for success goes beyond getting patients in the door. The design and presentation of your office can give your patients …

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points group outperforms industry

Points Group Outperforms Industry by 40.78% in Google AdWords

Recently, Wordstream, an online advertising management platform, published a study looking at some key performance indicators for Google AdWords campaigns by industry. More specifically, the study looked at click-through-rate (CTR) and average cost per click (aCPC) across all industries. For reference: CTR – This is simply how many times your ad was clicked (clicks) divided …

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