Why Frequent Updates to Your Practice’s Website Are Necessary
Maintaining your website is crucial to relevancy and security in this predominately digital world.
April 2016
Points Group Design Team Wins the 2016 American Web Design Award
We are proud to announce that our fantastic design team received the 2016 American Web Design Award, presented by Graphic Design USA, in the category of Animation/Video. Watch our award-winning video below:
Healthcare Marketing Doesn’t Stop At Your Door – Health Space Design
In a recent article on Health Space Design, Dan Greenfield, Partner and Co-Founder of Health Space Design, discussed the importance of interior design as a part of your overall healthcare marketing mix. Positioning your practice for success goes beyond getting patients in the door. The design and presentation of your office can give your patients …
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4 Healthcare Content Writing Rules I Live By (And You Should, Too)
All that being said, here are four rules I have learned to live by in order to produce the best content possible for our clients (while keeping those pesky Google gods happy):
Points Group Outperforms Industry by 40.78% in Google AdWords
Recently, Wordstream, an online advertising management platform, published a study looking at some key performance indicators for Google AdWords campaigns by industry. More specifically, the study looked at click-through-rate (CTR) and average cost per click (aCPC) across all industries. For reference: CTR – This is simply how many times your ad was clicked (clicks) divided …
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The Essentials of New Employee Orientation: Day 1
In the healthcare industry, the concept of employee orientation is commonly regarded as showing new hires where they sit, having them fill out their payroll paperwork and then haphazardly exposing them to their daily responsibilities until they come to work and don’t have anymore questions.
From the Horse’s Mouth: Delivering Well-Rounded Healthcare Content Through Facts AND Storytelling
To start my little rebuttal, I would like to first acknowledge the points in the article in which I did agree: