November 2015

5 secret ways your competition is profitably stealing your patients

5 Secret Ways Your Competition Is Profitably Stealing Your Patients

The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or any online presence, it’s been a curse. They find themselves struggling to attract new patients online while their competition gains more market share. On the contrary, those with websites and a strong presence across social …

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what does a patient see when they google you

What Does a Patient See When They Google You

Last time, we discussed how to get rid of a negative review from a number of different review sites. Today, we are going to take a step back and look at your online reputation from a different perspective. Forget the individual review sites. Instead, let’s answer this question: What does your search engine results page …

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8 mistakes causing your website to leak money

8 Mistakes Causing Your Website to Leak Money

Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website is consistently costing them opportunities for new patients and new revenue. At Points Group, we work with a lot of healthcare practices and see a lot of healthcare websites. Through many years of analyzing statistics, reviewing websites, …

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