The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or any online presence, it’s been a curse. They find themselves struggling to attract new patients online while their competition gains more market share. On the contrary, those with websites and a strong presence across social …
5 Secret Ways Your Competition Is Profitably Stealing Your Patients Read More »
Online reviews are the internet version of word-of-mouth advertising and should be a major part of any healthcare digital marketing strategy.
How to build and maintain a positive customer service atmosphere – not only for your front desk or call center employees but for all members of your team.
Last time, we discussed how to get rid of a negative review from a number of different review sites. Today, we are going to take a step back and look at your online reputation from a different perspective. Forget the individual review sites. Instead, let’s answer this question: What does your search engine results page …
Buyer personas, as the name implies, are fictional, generalized personalities that reflect your ideal customer.
Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website is consistently costing them opportunities for new patients and new revenue. At Points Group, we work with a lot of healthcare practices and see a lot of healthcare websites. Through many years of analyzing statistics, reviewing websites, …
You’ve spent money on a logo, marketing materials and uniforms – maybe even some signage for your waiting rooms and offices, but what about your staff?
Developing scripts for your call center is a great way to formally communicate how you would like phone calls and inquiries to be handled at your practice.
