The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or…
Online reviews are the internet version of word-of-mouth advertising and should be a major part of any healthcare digital marketing strategy.
How to build and maintain a positive customer service atmosphere – not only for your front desk or call center employees but for all members of your team.
Last time, we discussed how to get rid of a negative review from a number of different review sites. Today,…
Buyer personas, as the name implies, are fictional, generalized personalities that reflect your ideal customer.
Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website is consistently…
You’ve spent money on a logo, marketing materials and uniforms – maybe even some signage for your waiting rooms and offices, but what about your staff?
Developing scripts for your call center is a great way to formally communicate how you would like phone calls and inquiries to be handled at your practice.