2016 December
12 days of points' blogs: a year-end highlight reel

14 Dec: 12 Days of Points’ Blogs: A Year-End Highlight Reel

In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!

'tis the season for brand promotion: harnessing the power of the holidays to reinforce your brand

08 Dec: ‘Tis the Season for Brand Promotion: Harnessing the Power of the Holidays to Reinforce Your Brand

Ah, the holidays. The season of giving and merriment is officially upon us … and now is the time to strike if you’re looking to score some quality brand reinforcement. This is especially true for practices, and I’ll tell you why: The healthcare industry tends to have a stigma attached to it as being cold, impersonal and devoid of emotion.