Online video views have been rising as people spend more time watching content through online channels while at home. The rise in video impressions served to Connected TV (CTV) platforms during Q2 shows advertisers started to spend again in April through June, during the initial stage of the pandemic. Video impressions served to CTV platforms …
Everyone you know has a social media profile: your friends, your grandma… maybe even your dog has a social following. But what about your medical practice? Social media has changed the marketing landscape. Instead of calling the doctor with a medical question, people are overwhelmingly going first to the Internet to ask “Dr. Google” (using …
5 Statistics That Show Healthcare Social Media is Changing in 2020 Read More »
The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on all pages of your site.
In a recent survey of more than 580 professionals, MarketingCharts* found very interesting results regarding which methods are most effective for reaching professionals with your marketing activities. Following is a quick overview of the most interesting findings: The C-Suite With a marketing effectiveness rate of 52%, these executives are the most difficult target group to …
Reaching Target Groups: Can You Guess the Right Marketing Channels? (We didn’t.) Read More »
