Conscious language is using words effectively in a specific context. Conscious content includes all aspects of your content: language, design, images, video, color, tone and behavior. It clarifies your intention, then skillfully provokes or evokes a reaction in your audience.
You are human; therefore, you have biases. What is Bias? This week’s blog post on using conscious content also addressed…
Last week we discussed the importance of knowing your audience’s health literacy. Using plain language is the next step in writing to your target audience.
Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient…
Do you know the health literacy level of your audience—your patients? Are you providing them with appropriate resources for their health literacy level so they are able to make well-informed decisions?
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.