Conscious language is using words effectively in a specific context. Conscious content includes all aspects of your content: language, design, images, video, color, tone and behavior. It clarifies your intention, then skillfully provokes or evokes a reaction in your audience.
You are human; therefore, you have biases. What is Bias? This week’s blog post on using conscious content also addressed the role bias plays. Bias is such a large part of conscious content, that it deserves its own exploration. Just in case you didn’t read the blog (I shudder to think!), bias is when a …
Would You Recognize Bias if It Were a Snake and Bit You? Read More »
Last week we discussed the importance of knowing your audience’s health literacy. Using plain language is the next step in writing to your target audience.
Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient experience. The first impression you make with new patients occurs well before they are greeted at your front desk; it all starts online. Digital marketing is not simply choosing the right keyword or writing the …
Do you know the health literacy level of your audience—your patients? Are you providing them with appropriate resources for their health literacy level so they are able to make well-informed decisions?
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.
