December 2020

a year in social media: top 7 trends continuing into 2021

A Year In Social Media: Top 7 Trends Continuing into 2021

2020 has been an “interesting” year. Between stay-at-home orders and quarantining, we’ve spent more time at home, connecting with family and friends in a new way—digitally. Social media has provided the opportunity to share updates and catch up with each other. It has also provided an escape and a much needed form of entertainment. With …

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how to properly address holidays in social media marketing content

How to Properly Address Holidays in Social Media and Marketing Content

Using holidays in social media posts as a way to promote your business seems like a gimme. December is a bonanza of holiday opportunities where you can target just about every audience and demographic in a non-stop holiday haze.  But, should you?  Although using holidays in social media may seem like a no brainer, you …

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what's the difference? patient experience, patient satisfaction, patient engagement

What’s the Difference? Patient Experience, Patient Satisfaction, Patient Engagement

Patient experience, satisfaction and engagement are intertwined, but each has slightly different nuances. In today’s age of medical consumerism, patients are taking a more active role in their healthcare, which means that patient expectations are elevated. They want more. They demand more. And their opinions matter more.  What Is Patient Experience? Patient experience, as defined …

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