From shoes to furniture and tools to cosmetics, you can read about other people’s experiences with the product under consideration before pulling the trigger. These reviews and commentary strongly influence buying decisions and can make the difference between flip or flop.
Digital and Content Marketing
Part of working in SEO means that any morning you can find out that something major has changed in your industry. A practice that moved the needle for your clients in the past is rendered ineffective, while a new practice takes its place. Most of the time, these changes involve small shifts within very specific areas; they are not life-altering. However, the changes on September 1, 2016, directly affected local search. For us, this is a major update.
Generating original, engaging content for healthcare marketing can be a challenge, whether you’re a writer by trade or not. That’s because healthcare content, by nature, can be dry and unpalatable if not presented correctly.
My goal with this blog is to take you from knowing nothing about programmatic to having a good general understanding of it, as well as some of the terminology that goes along with it. So, let’s start with the most obvious question. What is programmatic?
In a world with so many voices competing for the same infinitesimal amount of attention, how do you get your content noticed?
Before you start your next digital campaign, no matter what, where, or how you are advertising, start by building a customized landing page.
Creating quality content is imperative, but if no one engages with your content, like the fallen tree in the forest, does it make a sound? You want “loud” content. Inviting content that initiates response.
All that being said, here are four rules I have learned to live by in order to produce the best content possible for our clients (while keeping those pesky Google gods happy):
Recently, Wordstream, an online advertising management platform, published a study looking at some key performance indicators for Google AdWords campaigns…
To start my little rebuttal, I would like to first acknowledge the points in the article in which I did agree: