With more than 40 percent of consumers stating that information found on social media influences their healthcare decisions, it’s never…
Social Media
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!
Ah, the holidays. The season of giving and merriment is officially upon us … and now is the time to strike if you’re looking to score some quality brand reinforcement. This is especially true for practices, and I’ll tell you why: The healthcare industry tends to have a stigma attached to it as being cold, impersonal and devoid of emotion.
Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strategy today, and the answer will be a resounding yes.
The world of social media is ever-changing, and Facebook is generally at the forefront of such change, updating its algorithm constantly. Many other social media channels such as Twitter and Instagram soon follow suit to keep up with the social media giant. Well, Facebook has done it again. Or should I say, IS doing it again.
Everyone you know has a social media profile: Your friends, your grandma, even your dog has a social following. But what about your medical practice?
Creating quality content is imperative, but if no one engages with your content, like the fallen tree in the forest, does it make a sound? You want “loud” content. Inviting content that initiates response.
Twitter has provided the healthcare industry with a platform to express relevant news and advancements within medicine via short, informative “tweets.”
Practices, like yours, use social media to interact with patients on a more personal level. But have you ever considered social media as a tool for reputation management? If not, you need to start now.
The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or…