Reputation Management is something that many businesses have heard about – healthcare practices especially. Digital marketing companies often promote that…
As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with…
Florham Park, NJ, May 21, 2018 – Points Group, a leading strategy, branding and marketing company that specializes in healthcare…
A 2017 survey the American Medical Association conducted with 1,300 physicians indicated that more than eight out of 10 have experienced…
After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What…
As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a…
Rising inflation, reduced consumer spending, and an impending recession are some factors likely to significantly impact the healthcare marketing industry…
I read an article questioning the importance of patient stories in healthcare marketing. The author made a vague claim that healthcare content…
When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary…
Every healthcare organization or practice needs a website. This is not news. But, not all websites are created equal. If…