May 2018

reputation building

Do You Want to Simply Manage Your Online Reputation or Build It?

Reputation Management is something that many businesses have heard about – healthcare practices especially. Digital marketing companies often promote that they can get negative reviews taken down for you and ensure your online reputation is squeaky clean. This way, when prospective patients find you online, they only see sparkling reviews that make you seem like …

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understanding the long term value of digital placements

Understanding the Long Term Value of Digital Placements

As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Specifically, most clients need to see results quickly in order to inspire confidence in the larger campaign. While it often takes many weeks to prepare, pitch, and secure the sort of features placements …

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points forms international healthcare marketing network with partners in germany and Brazil

Points Forms International Healthcare Marketing Network With Partners in Germany and Brazil

Florham Park, NJ, May 21, 2018 – Points Group, a leading strategy, branding and marketing company that specializes in healthcare in the USA, Agentur Webfox, a top German healthcare and marketing agency and Narro, a Brazilian reference healthcare and marketing agency, have announced the formation of an international network of healthcare marketing agencies. The group …

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is your patient data safe? what medical practices need to know about cybersecurity

Is your Patient Data Safe? What Medical Practices need to know about Cybersecurity​

A 2017 survey the American Medical Association conducted with 1,300 physicians indicated that more than eight out of 10 have experienced some sort of a cyberattack. Medical records can be very valuable for hackers and thieves. It’s a pretty trivial thing to cancel a stolen credit card, but people can’t just cancel their medical history. Plus, …

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what you need to know about google's mobile-first indexing

What You Need to Know About Google’s Mobile-First Indexing

After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What does that mean, and what does it mean for you? Second part first: if you have a mobile-responsive website already (you do have a mobile-responsive website, right?), you probably won’t see much, if any, change in your …

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3 reasons social media essential for your practice's success

3 Reasons Social Media is Essential for Your Practice’s Success

As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence on platforms such as Facebook or Twitter can seem cumbersome or even downright foolish. No longer associated with millennial procrastination, social media has earned itself a solid footing in the business world. …

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avoid the pitfalls of branding after a merger and come out with a stronger brand for the new Business

Avoid the pitfalls of branding after a merger and come out with a stronger brand for the new business.

Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact. The reasons for mergers failing are many and will depend on the businesses merging, but one factor that’s often undervalued or overlooked is the brand identity of the new entity. Choices, Choices When …

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the power of patient testimonials

The Power of Patient Testimonials

I read an article questioning the importance of patient stories in healthcare marketing. The author made a vague claim that healthcare content “seems to be geared to specific patient experiences” rather than “provide readers with factual information on health-related topics” to reach target audiences. The author argued that, in participating in the latter, the content and its …

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direct mail is transforming to a multi-channel marketing activity

Direct Mail is Transforming to a multi-channel marketing activity

When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary world of digital marketing. In all facets of life, as new trends emerge, we tend to leave the past behind. For example, we quickly trashed our cassettes for CDs, and when MP3s came along, we …

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10 things every healthcare website needs

10 Things Every Healthcare Website Needs

Every healthcare organization or practice needs a website. This is not news. But, not all websites are created equal. If you want your web presence to have a positive impact on your business, it’s going to need these 10 features. 1. Appointment and Contact Forms–These should be on almost every page, and almost every call-to-action …

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what the future holds for healthcare and its marketing

What the Future Holds for Healthcare and Its Marketing

Like so many other facets of our lives that thrive on innovation in technology and easier access to information, the healthcare arena continues to evolve at a record pace. Advancements in immunotherapy, gene therapy or personalized medicine, just as a small example, are radically reshaping the way we live, and extending our life expectancy. How …

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are you changing the look and feel of your website often enough

Are you changing the look and feel of your website often enough?

It may seem like only yesterday you were celebrating the launch of your new website, especially given the time and effort it takes to make it happen. Unfortunately, the reality is that the fast pace at which technology evolves renders things obsolete in a short period of time. This means that your website looks—and acts—its …

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8 mistakes that cause your healthcare website to lose money

8 Mistakes That Cause Your Healthcare Website To Lose Money

Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be costing them opportunities for new patients and new revenue. In our experience, there are a number of common costly mistakes that consistently come up with healthcare websites: 1. Your website isn’t optimized for search engines …

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8 mistakes that cause your healthcare website to lose money

8 Mistakes That Cause Your Healthcare Website To Lose Money

Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be costing them opportunities for new patients and new revenue. In our experience, there are a number of common costly mistakes that consistently come up with healthcare websites: 1. Your website isn’t optimized for search engines …

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cutting edge cancer research gains momentum

Thomas Hofstetter Appointed to the HeritX Board

HeritX recently announced the appointment of our very own Thomas Hofstetter, Chief Executive Officer (CEO) and Founder of Points Group, to its Board of Trustees. HeritX is a nonprofit research and development (R&D) organization driven to prevent cancer rather than treat cancer after it has already occurred. It is the only organization worldwide focused solely …

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