Last week we discussed the importance of knowing your audience’s health literacy. Using plain language is the next step in writing to your target audience.
Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient…
Do you know the health literacy level of your audience—your patients? Are you providing them with appropriate resources for their health literacy level so they are able to make well-informed decisions?
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.
Retargeting is a form of online advertising where the advertising is targeted to consumers who previously interacted with your website. Retargeting enables you to remind your customers of the products and/or services you offer after they leave your website without performing a specific action, such as a purchase.
Shorter content can earn more backlinks In this episode, we cover data that show the importance of shorter content, from…
Google dominates the search engine market with 88% of the market share and 63,000 searches per second. However, Google is…
September 3rd is eBay’s 25th birthday—the perfect time for a closer look at eBay versus its once smaller competitor, Amazon.
03 Sep: Changing Trends in Connected/Smart TV Provide Exciting Ad Opportunities for Small Businesses
The way people consume their media has changed drastically over the last five years. Consumers are no longer bound by program schedules.
Online video views have been rising as people spend more time watching content through online channels while at home. The…