With warm weather approaching , you may have been feeling the itch to do a bit of spring cleaning. Every…
Branding
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.
Rising inflation, reduced consumer spending, and an impending recession are some factors likely to significantly impact the healthcare marketing industry…
It may seem like only yesterday you were celebrating the launch of your new website, especially given the time and…
A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys…
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!
Ah, the holidays. The season of giving and merriment is officially upon us … and now is the time to strike if you’re looking to score some quality brand reinforcement. This is especially true for practices, and I’ll tell you why: The healthcare industry tends to have a stigma attached to it as being cold, impersonal and devoid of emotion.
Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strategy today, and the answer will be a resounding yes.
Generating original, engaging content for healthcare marketing can be a challenge, whether you’re a writer by trade or not. That’s because healthcare content, by nature, can be dry and unpalatable if not presented correctly.
The world of social media is ever-changing, and Facebook is generally at the forefront of such change, updating its algorithm constantly. Many other social media channels such as Twitter and Instagram soon follow suit to keep up with the social media giant. Well, Facebook has done it again. Or should I say, IS doing it again.