I read an article questioning the importance of patient stories in healthcare marketing. The author made a vague claim that healthcare content…
Healthcare Marketing
Every healthcare organization or practice needs a website. This is not news. But, not all websites are created equal. If…
Like so many other facets of our lives that thrive on innovation in technology and easier access to information, the…
It may seem like only yesterday you were celebrating the launch of your new website, especially given the time and…
Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be…
The way people consume their media has changed drastically. No longer are consumers set by schedules or glued to their…
In today’s world of healthcare, having a website is critical. But not just any website will do. There are certain…
Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strategy today, and the answer will be a resounding yes.
Part of working in SEO means that any morning you can find out that something major has changed in your industry. A practice that moved the needle for your clients in the past is rendered ineffective, while a new practice takes its place. Most of the time, these changes involve small shifts within very specific areas; they are not life-altering. However, the changes on September 1, 2016, directly affected local search. For us, this is a major update.
Generating original, engaging content for healthcare marketing can be a challenge, whether you’re a writer by trade or not. That’s because healthcare content, by nature, can be dry and unpalatable if not presented correctly.